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Oct 25

Logo Applications and Registrations

Trademark applications (and registrations) provide you with several to protect your business and investment; in fact they will become your most dear business asset. There is a very common misconception that registering a company, purchasing the names and registering for tax purposes provides you with the legal rights to protect your brand. This just isn’t the case; only a registered trademark can provide you with the legal backing to secure your venture and its future methods.

Questions often arise whether to register a logo. The simple answer is that it is imperative, providing the only form of protection that delivers exclusive legal rights added with the company trademark for your specific goods and services, both in the offline and online environments; affording the business the capacity to stop others from together with your brand and potentially damaging the reputation of the actual.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Such as logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and services. The inclusion of a written description of your business’ offerings provides the legal specifics of protector. It is important that the range of merchandise and/or services that the business produces is correctly classified into one of the 45 separate categories in the market.

It is important to spotlight that Trademark Reply Filing Online India applications are country specific. For instance, this means that should you have a trademarked business in New Zealand that happens to be trading, or is proposing to trade, in Australia you should protect the emblem and business conception around australia too. Having rights on the brand, logo and product offerings in New Zealand does not mean that you own the same rights in Australia; a separate trademark application must be wrote.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to use the trademark. Once software package is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the instrument. However, objections are rare and the majority of trademark applications progress straight through to registration. Your trademark registration is approved, the business will receive certification and approval being the exclusive user of the specified trademark for the plethora of goods and services applied for under the application.